It is the Grammy awards goodie bag that has really made headlines, with the ceremony known for its insane gift bags.
This year, it seems, was no different, with the 2021 bags not only boasting some enviable products but ‘representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, age, persons with disabilities and beyond.’
From HGC Apparel’s ‘Respect Protect Love the Black Woman’ scarf and PETA x Save the Duck’s vegan coat to an anti-racist children’s book whose sales support the NAACP, these gift bags are reflecting the current cultural climate.
And while Distinctive Assets founder Lash Fary, the curator of the Grammy Awards gift bag for 22 years, declined to disclose the monetary value of the bag, he announced that the ‘real value is that we’re elevating and shining a light on these diverse brands.’
Michael Schwartz/CBS
Trevor Noah, host and comedian of The Daily Show, will host The 63rd Annual Grammy Awards broadcasting from Staples Center in Los Angeles on March 14, 2021.
Recording Academy asked that the bags be filled with products from companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, age, persons with disabilities and beyond.
Distinctive Assets founder Lash Fary, a swag veteran who has curated the Grammy Awards gift bag for 22 years, said the Recording Academy wanted this year s offerings (gifted to performers and presenters) to reflect the current times.
What they will get is the Grammys most inclusive and diverse gift bags to-date, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, age, persons with disabilities and beyond. It s a gesture Fary said his team has been naturally shifting toward over the past five or so years as companies and brands have centered
What s Inside the 2021 Grammy Awards VIP Gift Bag instyle.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from instyle.com Daily Mail and Mail on Sunday newspapers.
Performers like BTS, Taylor Swift, Harry Styles, Cardi B, Brandi Carlile, Maren Morris, Bad Bunny, Dua Lipa, John Mayer, Post Malone, Roddy Rich, Lil Baby, among others, will receive gift bags filled with products and goodies.