Hotels use, on average, 20 discrete on or above-property systems to service their guests, manage operations, and facilitate commerce. This complicated web of systems was born out of necessity, because of the complexity of running a hotel. As a result, data has become siloed, which in turn has led to new commercial and operational challenges. If we look at distribution specifically, those disparate systems are not just challenging to manage, they also result in significant revenue being left on the table. But due to recent technology advances, hoteliers can be more forward-thinking with their approach and build their technology stack in the right way.