Article - Retailing for Success in 2024: Beyond the Hotel Room to Increase Bottom Line with Retail - By Mandy Murry - RevPar is no longer only tied to room revenue at your property - it s the total square footage. This is not groundbreaking news, but ask yourself this question. What are you doing to drive revenue separately from your room rate strategy? It is time to invest energy into thinking beyond the room and amenity packages that will lead you to discover ways to drive revenue beyond nightly stay and food and beverage.
RevPar is no longer only tied to room revenue at your property- it’s the total square footage. This is not groundbreaking news, but ask yourself this question. What are you doing to drive revenue separately from your room rate strategy? It is time to invest energy into thinking beyond the room and amenity packages that will lead you to discover ways to drive revenue beyond nightly stay and food and beverage.
Hotels use, on average, 20 discrete on or above-property systems to service their guests, manage operations, and facilitate commerce. This complicated web of systems was born out of necessity, because of the complexity of running a hotel. As a result, data has become siloed, which in turn has led to new commercial and operational challenges. If we look at distribution specifically, those disparate systems are not just challenging to manage, they also result in significant revenue being left on the table. But due to recent technology advances, hoteliers can be more forward-thinking with their approach and build their technology stack in the right way.
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Accor s Top Digital Exec Reveals Data on Its Hotel Tech Game skift.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from skift.com Daily Mail and Mail on Sunday newspapers.