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With two decades of experience as a brand specialist and presently serving as the Global Senior Vice President for Midscale Brands at Accor, James will steer board initiatives designed to promote industry best practice across brand management and marketing London, UK – February 27th 2024: HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry’s leading advocate for intelligent, sustainable revenue growth globally, has appointed Accor’s James Wheatcroft as its new Marketing & Branding Advisory Board Chair. This will see him step-up from his current role as one of the board’s expert members. Wheatcroft is a seasoned commercial leader with a rich and diverse professional journey.With an extensive background spanning biotech, professional services, FMCG, and hospitality sectors, James has navigated diverse industries with a keen eye for innovation and a commitment to excellence. Passionate about building iconic bran

City ofUnited kingdomFiona gillenEric brunNeetu mistryRoman sucharzewskiIngunn hofsethAccor james wheatcroftMarketing association internationalHotels networkGlobal senior vice presidentMidscale brandsHospitality salesJames wheatcroftBranding advisory boardNorthern europe