South Africa looks to the east
While traditional markets remain important, the eyes of the South African fruit export industry are focusing on the east
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For some years now it has been the objective of South Africa’s fresh produce industry to gain a greater foothold in the markets of the east.
This has been demonstrated emphatically by the country s table grape and apple and pear industries deciding to launch promotional campaigns in China this year.
Table grapes will kick off next month with pilot promotions in some wholesale markets and retailers, while the apple sector is now putting its final plans together to launch its own marketing activities.
Transformation goals set by South African stone and pome fruit producers
Members of the South African stone and pome fruit industry have made a collective pledge, along with other South African fruit organisations, to set ambitious agri-transformation goals that will bring the industry together.
Hortgro, the organisation which represents South Africa’s stone and pome fruit growers, develops the plum, peach, nectarine, apple and pear categories in the UK through their integrated marketing initiative, which is now in its 13th year.
At the end of October 2020, representatives from Hortgro Pome, Stone and the DFDC (South Africa’s first black fruit producer organisation) came together with the aim to align the industry strategy and to develop “an implementable, measurable, and future-focused transformation strategy and blueprint for the DFI that is equitable, fair and just for all”.