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Resorts World Las Vegas Debuts Star-Studded Commercial, Invites Viewers To Stay Fabulous With Some Of Music s Biggest Stars: Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto, And Zedd

Resorts World Las Vegas Debuts Star-Studded Commercial, Invites Viewers To Stay Fabulous With Some Of Music s Biggest Stars: Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto, And Zedd
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Hooray Agency Expands Leadership Team with Three Key Promotions

Hooray Agency Expands Leadership Team with Three Key Promotions Eric Stein has been elevated to Chief Creative Officer, Randy Stuck has been named Executive Vice President and Katelyn Raman takes on the role of Vice President, Marketing April 05, 2021 09:00 ET | Source: Hooray Agency Hooray Agency Irvine, California, UNITED STATES IRVINE, Calif., April 05, 2021 (GLOBE NEWSWIRE) Hooray Agency, a Southern California-based full-service marketing firm today announced three new key promotions, expanding its leadership bench across the agency’s creative, account and marketing teams. Eric Stein has been elevated to Chief Creative Officer, Randy Stuck has been named Executive Vice President and Katelyn Raman has taken on the role of Vice President, Marketing. This leadership expansion comes on the heels of growth for Hooray Agency, which was recently named AOR of Balboa Bay Resorts and The Guild Hotel, as well as emba

United statesEric steinSteven seghersKatelyn ramanLas vegasSalamander hotelsBroughton hotelsTrump internationalGuild hotelMontage hotelsCommune hotelsStarwood hotelsHotel groupHistoric hotels worldwideHooray agencySouthern california based

Steven Seghers of Hooray Agency: Build a great brand (loved and admired)

Build a great brand (loved and admired): beyond a logo, the company’s brand should be the defining set of experiences, visuals, and memories that drive employee value, external marketing, and turn customers into valued ambassadors. If you close your eyes, and think about your favorite brands, you will probably see a logo, a color, or […]

New yorkUnited statesLos angelesSteven seghersLas vegasHenry fordMontage hotelsStarwood hotelsSouthwest airlinesWestin hotelsHooray agencySalamander resortsPreferred hotelsResorts world las vegasNew york lifeOrange county california

How do you solve a problem like getting the most out of a Super Bowl star endorsement?

By Sam Bradley-09 February 2021 08:30am How can brands get their money’s worth from celebrity endorsements? In this series, we ask readers of The Drum – from brands, agencies and everything in between – for their advice on real problems facing today’s marketing practitioners. Today, we ask US marketers how to extract value from a big-name endorsement. Big-name stars have been part of the marketer’s toolkit for as long as the industry has been in business. And they’re a favourite strategy for brands looking to break through the background noise at the Super Bowl. Some team-ups are more successful than others, of course, and getting a partnership to actually work well for brand and talent is a fine art.

Billie eilishRyan higaCaroline farleyJason momoaPatti mcconnellPatrick mahomesBarbara yollesPereira odellWunderman thompsonSam simoneauxCaroline reedAaron rodgersEric steinJames pacittoCharli damelioScott harkey