There are new opportunities in the market for Honasa Consumer to capitalise on, such as color cosmetics, exports, mass BPC market and new sub-categories, said the brokerage
KIE attributed Honasas success to its strong marketing acumen, flair for spotting emerging trends and capitalising on them, and nimble execution, however, also lists potential key risks of further deceleration in ME growth and a rise in competition from traditional BPC players/platforms.
Shares of Honasa Consumer, Mamaearth parent, hit a record high of ₹510.75 apiece earlier this year on January 23 but then entered a path of correction. Following the volatile performance of the stock since listing, brokerages have remained undetermined regarding its outlook; Here s what they say.
Honasa Consumer is also moving towards expansion in the offline distribution segment and focusing on fast-growing segments under the beauty and personal care umbrella.