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Why owned marketing is the key to driving e-commerce brand growth—and profits

Why owned marketing is the key to driving e-commerce brand growth—and profits
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Dylan Earl ready to hit the road with shows in Little Rock and Fayetteville in support of new album

Dylan Earl plays album release shows at White Water Tavern, George s Majestic Lounge

Facebook users said no to tracking - now advertisers are panicking

Mobile Dev Memo trade blog. “The big question is: Are we seeing just short-term volatility where we can expect a move back to the mean, or is this a new normal?” Facebook advertisers, in particular, have noticed an impact in the last month. Media buyers who run Facebook ad campaigns on behalf of clients said Facebook is no longer able to reliably see how many sales its clients are making, so it s harder to figure out which Facebook ads are working. Losing this data also impacts Facebook s ability to show a business s products to potential new customers. It also makes it more difficult to “re-target” people with ads that show users items they have looked at online, but may not have purchased.

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