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Indiantelevision com s The Ad Linx Reporter dated 04 Oct 2021 - Global and Indian advertising news, information and data at your fingertips
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Ikea s latest campaign unlocks home spaces with smart solutions
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The campaign will run on TV in both Telangana and Mumbai markets on regional channels
IKEA s latest talks about sharing responsibilities.
It highlights that being a family is not just about having a meal together or other fun times, it’s also about partnering with each other to navigate through the changes and the milestones that happen in a family’s life.IKEA, the Swedish home furnishing brand, launched a new integrated campaign in India, the second in the series of the creative platform -
Home Is where it all begins, across television, OOH and digital channels.
COVID-19 has made the home the epicentre of everything we do and pushed us to re-evaluate how living spaces are utilized, more than ever before. Home is where we grow every day. Growing together makes the family journey more memorable. Home is where we pick up new habits. It has turned into a classroom, office space, picnic spot, etc. It is where we create new rituals. This is the place where we open our hearts t