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IKEA touts the value of shared relationships in new ad…
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The integrated campaign talks of taking up new responsibilities to grow together as a family
25 Feb, 2021 - 09:05 AM IST | By indiantelevision.com Team
NEW DELHI: Swedish home furniture giant Ikea has pegged India as its next frontier of growth and is leaving no stone unturned to position itself as a viable and competitive alternative to the unorganised furniture businesses that are predominantly preferred by the masses. To this end, the brand has launched a new integrated campaign across TVC, digital and OOH channels which expands further on Ikea India’s mantra of ‘home is where it all begins’, revolves around evolving roles within a growing family. The new ad encourages everyone in the family to pitch in when it comes to new responsibilities that lead to changes in everyone’s lives, and also reflects brand Ikea’s progressive values.