18 Feb, 2021 - 12:24 PM IST | By indiantelevision.com Team
KOLKATA: Any business is prone to technological disruption, and media and entertainment is no exception. Shemaroo Entertainment (Shemaroo) has been one such Indian entertainment brand which has successfully coped up with all waves of changes. It (Shemaroo) underwent a brand refresh nearly three years ago. With a new colourful brand logo and tagline- ‘India Khush hua’, the company unveiled a new avatar. On the course of its transformative journey, it has ventured into a bunch of new initiatives across linear TV, digital media, devices.
Two years back, when the OTT industry started becoming mainstream, Shemaroo launched its streaming service ShemarooMe. Amid the crowded streaming space, it has differentiated itself in this short span with rich Bollywood, devotional, and regional content. Along with banking on its strong areas, it has also built its portfolio over time – including originals, short
January 30, 2021
Shemaroo CEO Hiren Gada refused to disclose subscription numbers for the media company’s streaming service ShemarooMe at an earnings call with investors on Friday. The service, which was launched two years ago, primarily derives revenue from distributor deals with telecom operators and other streaming services, so he said it was “irrelevant” to discuss the direct-to-consumer numbers. Shemaroo did not disclose how much ShemarooMe made overall, inclusive of deals, or how many users the service was reaching.
Company in investment mode: “The company has been in an investment mode in various initiatives which have now started contributing revenue,” CEO Gada said. “Overall, the festival season and reduction in COVID cases has resulted in the resumption in economic activities, and this in turn has led to a significant revival in aggregate demand.”
Brands, however, have become more conscious of their budgets.
19 Jan, 2021 - 04:57 PM IST | By Mansi Sharma
NEW DELHI: The temporary halt that the Broadcast Audience Research Council (BARC) put on the issuance of the television rating point (TRP) of news channels three months ago is not bothering the marketing fraternity much. The observation was made by an elaborate panel consisting of some of the top brands and marketers at Indiantelevision.com’ s ‘India Khush Hua’ virtual roundtable, hosted in partnership with Shemaroo Entertainment Ltd.
Dabur India Ltd head of media Rajiv Dubey noted that media planning got slightly impacted because of the whole controversy, however, the spending sentiment is not really down.
Good content eludes theatres even as OTT players up the ante
January 15, 2021
OTT platforms kick off new year with strong line-up of movies, originals and web series Even as theatres are struggling to pull audiences back to cinemas amid health concerns and the dearth of fresh content, over-the-top (OTT) players are upping their content game.
They are coming up with a strong line-up of Hindi and other Indian language movies in addition to the ever-increasing list of platform originals and big star-cast web series.
OTT players kicked off 2021 with a bang. From Arjun Rampal’s
Nail Polish to Salman Khan-produced
The channel is all set to utilise the free-to-air (FTA) broadcasting space.
14 Jan, 2021 - 04:22 PM IST | By indiantelevision.com Team
MUMBAI: Shemaroo Entertainment took a walk down memory lane to mark the first anniversary of its Marathi movie channel, Shemaroo MarathiBana. The event was attended by famous personalities from the Marathi film industry such as Mahesh Kothare, Mrinal Kulkarni, Siddharth Jadhav and Makarand Anaspure.
Since it’s inception, the channel has set new benchmarks in the Marathi entertainment industry bringing wholesome content for the entire family. Within a year of its launch, Shemaroo MarathiBana has become a household name for high-quality Marathi movies, and contributed significantly to the Marathi film industry. The channel ensured the viewers were engaged and entertained throughout the lockdown while theatres and other avenues of entertainment were shut.