Latest Breaking News On - Shemaroome box office - Page 1 : comparemela.com
ShemarooMe taps into OTT boom with movies and regional content
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.
Pataal Lok actor Rajesh Jais on his working experience with Yashpal Sharma and Aditya Shrivastava in film Vanrakshak
tellychakkar.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tellychakkar.com Daily Mail and Mail on Sunday newspapers.
Effective pricing is very important for its success
04 Mar, 2021 - 08:53 AM IST | By Gargi Sarkar
KOLKATA: While the last year has seen the entry of new over-the-top (OTT) players, it has witnessed the burgeoning of new business models as well, pay-per-view being one of the most noticeable trends. A number of new entrants, along with some of the existing over-the-top players, launched this transactional model. Very recently, online ticketing player BookMyShow and telecom player Vi introduced their own on-demand services under the TVoD category.
Despite it being the latest bandwagon, experts are sceptical about pay-per-view’s success in the market. For the value-conscious Indian viewers, who are much more inclined to pay for bundled catalogues, this model will tempt only a minuscule set of audiences. But with effective pricing and marquee content, pay-per-view may increase its attractiveness.
18 Feb, 2021 - 12:24 PM IST | By indiantelevision.com Team
KOLKATA: Any business is prone to technological disruption, and media and entertainment is no exception. Shemaroo Entertainment (Shemaroo) has been one such Indian entertainment brand which has successfully coped up with all waves of changes. It (Shemaroo) underwent a brand refresh nearly three years ago. With a new colourful brand logo and tagline- ‘India Khush hua’, the company unveiled a new avatar. On the course of its transformative journey, it has ventured into a bunch of new initiatives across linear TV, digital media, devices.
Two years back, when the OTT industry started becoming mainstream, Shemaroo launched its streaming service ShemarooMe. Amid the crowded streaming space, it has differentiated itself in this short span with rich Bollywood, devotional, and regional content. Along with banking on its strong areas, it has also built its portfolio over time – including originals, short
vimarsana © 2020. All Rights Reserved.