they have taken the term business and taken it to a new level. they are doing branding deals on a scale that entertainers never knew existed. they re bigger than your regular celebrity, who you see walking the red carpet. they are the stars. - four decades under its belt, unscripted has been able to not only prove that it s here to stay, but it has soared above the criticism. it has soared above the doubts of commercial success. - a half a cup. - can i pour that? - [martha] yeah, half a cup. - that just feels like i m supposed to pour this. - [martha] okay. (audience cheering) - there s so many more stories to be told, so many more people out there that are living lives. - y all, i hear it all the time. atlanta has got a dating problem. - yeah. - it seems impossible to find love. ladies and gentlemen, we here to solve this. (group cheering) - engaging in activities. there s so many subcultures, so many things yet to be explored.
and actresses dream about. they have taken the term business and taken it to a new level. they are doing branding deals on a scale that entertainers never knew existed. they re bigger than your regular celebrity, who you see walking the red carpet. they are the stars. - four decades under its belt, unscripted has been able to not only prove that it s here to stay, but it has soared above the criticism. it has soared above the doubts of commercial success. - a half a cup. - can i pour that? - [martha] yeah, half a cup. - that just feels like i m supposed to pour this. - [martha] okay. (audience cheering) - there s so many more stories to be told, so many more people out there that are living lives. - y all, i hear it all the time. atlanta has got a dating problem. - yeah. - it seems impossible to find love. ladies and gentlemen, we here to solve this. (group cheering) - engaging in activities. there s so many subcultures,