Unlike other years, this year in the
MARKETING-INTERACTIVE newsroom we saw a higher number of agencies showing off their creative prowess during the festive Chinese New Year period. From augmented reality to social campaigns, agencies are spreading love and joy this Chinese New Year.
Agencies are known to solve problems, was the sentiment put forth by Terence Teo, Meet Isaac’s co founder – and this year there are tons of pain points when it comes to gathering and visitations. COVID led to the acceleration in the use of digital and technology for us to solve new problems which we have traditionally never experienced before. The team has always wanted to do a pet project where we could unleash our creativity and solve real-life problems, while having fun. So we when this idea sparked, everyone jumped on it. The announcement of the limitation during visitation could have been a real bummer midway of the project, but the team did not let that deter them, and instead, worked
Apart from reunion dinners, the exchanging of red packets and lo hei, participating in the annual Chinese New Year incense-offering ceremony at the famous Kwan Im Thong Hood Cho Temple is an essential tradition for some. Also known as tou xiang, the tradition involves devotees heading to the temple at midnight on the first day of the Lunar New Year.