Veg-Jing Out: Your weekly guide to a guilt-free lifestyle in the capital.
Beyond Meat opens flagship e-commerce store
The big news dominating Beijing’s plant-based community this week was US-based Beyond Meat’s announcement that the company would be opening its own store on China’s e-commerce platform, JD.com. Although the brand has been available through third-party vendors for some time now, this will be the first time that consumers can purchase directly from the manufacturer. What’s more, to coincide with the launch of the JD store, Beyond Meat also unveiled a new product, Beyond Pork, meant to cater to local Chinese tastes.