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The acceleration of wellness and self-care trends during the COVID-19 pandemic is accelerating the eradication of the beauty consumer’s long-held desire to completely erase the signs of ageing.
The beauty industry witnessed a myriad of trends in the year 2021. While the recovery time for most trends is often short-lived, transparent skincare is a trend that's definitely making a comeback. As the founder of the D2C beauty and personal care brand Earth Rhythm, Harini Sivakumar, feels skincare trends for 2022 will follow an approach of "Less Is More" while embracing gentle ingredients.