7 Nonprofits Take Harris Poll’s Brands of the Year
April 13, 2021
St. Jude Children’s Research Hospital nailed down the nonprofit Brand of the Year, Most Trusted Brand and Most Loved Brand in the Harris Poll’s 33rd annual EquiTrend Study.
The Memphis, Tenn., hospital for critically ill children was one of seven nonprofits reviving recognition during national brand awareness polling. The EquiTrend study measures brands on three factors familiarity, purchase consideration, or quality. “Likely donation” replaces “purchase consideration” when consumers are surveyed about nonprofits. Brands that receive the highest rating receive the Brand of the Year award within their respective categories.
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® earned the 2021 Health Nonprofit Brand of the Year distinction in the latest national Harris Poll EquiTrend
® Study, which also named St. Jude the Most Trusted Brand and the Most Loved Brand among health nonprofits.
For the eighth consecutive year, St. Jude Children s Research Hospital earned the 2021 Health Nonprofit Brand of the Year distinction in the latest national Harris Poll EquiTrend Study
The 2021 Harris Poll EquiTrend
® Equity Score is an annual brand equity study that compares the brand health of more than 1,700 brands across 200 categories – including airlines, automobiles, hotels, financial services and nonprofits. It evaluates consumer sentiment and offers a picture of a brand s position inside and outside its industry.