7 Nonprofits Take Harris Poll’s Brands of the Year
April 13, 2021
St. Jude Children’s Research Hospital nailed down the nonprofit Brand of the Year, Most Trusted Brand and Most Loved Brand in the Harris Poll’s 33rd annual EquiTrend Study.
The Memphis, Tenn., hospital for critically ill children was one of seven nonprofits reviving recognition during national brand awareness polling. The EquiTrend study measures brands on three factors familiarity, purchase consideration, or quality. “Likely donation” replaces “purchase consideration” when consumers are surveyed about nonprofits. Brands that receive the highest rating receive the Brand of the Year award within their respective categories.