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BCBS Massachusetts signs value-based contracts incorporating equity measures

Blue Cross Blue Shield of Massachusetts is touting itself as the first in the state, and one of the first in the country, to create a financial payment model rewarding health systems and physicians for eliminating racial and ethnic inequities in care. Four of the state's largest healthcare systems have signed the agreemens, which link financial incentives to improvements in

Blue Cross Blue Shield of Massachusetts debuting virtual primary care option

Beginning January 1 of next year, Blue Cross Blue Shield of Massachusetts will introduce a new virtual primary care option dubbed the "Virtual Care Team Feature," which enables members to receive comprehensive virtual healthcare through a team that includes dedicated primary care providers. These providers can treat certain mental health issues and provide health coaching from

Blue Cross Blue Shield Massachusetts launches Health Equity Business Accelerator

In 2020, fewer than 3% of venture capital funding went to companies with Black or Latinx founders, according to Blue Cross Blue Shield of Massachusetts. In an attempt to address these disparities, the insurer has launched a Health Equity Business Accelerator, a program meant to lend financial, strategic and mentorship support to founders of color. The program will be focused

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