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Sony has premiered the latest instalment of its brand campaign, A Sony Collaboration Series, with a visual 3D immersive experience that brings together RCA Records artist, songwriter and dancer Tate McRae with Sony’s innovative Spatial Reality Display.
The collaboration, produced by London-based agency Ralph Creative, transports viewers into a whole new world of creativity and imagination with a unique and visually spectacular take on Tate’s hit song, “you broke me first.”
Sony’s Spatial Reality Display is a groundbreaking new product based on Sony’s award-winning Eye-Sensing Light Field Display technology. It follows the exact eye position of the viewer to create a highly-realistic virtual and 3D experience that is viewable to the naked eye, driving creators across a variety of industries to bring ideas to life in stunning 3D displays.
Artist Tate McRae + Sony Partner To Create a Mind-Blowing Visual 3D Immersive Experience for Her Hit You Broke Me First respect-mag.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from respect-mag.com Daily Mail and Mail on Sunday newspapers.