With its typical blockbuster ratings and Taylor Swift in attendance, the Super Bowl will have, for the first time, several cosmetic and health and beauty advertisers.
With its typical blockbuster ratings and Taylor Swift in attendance, the Super Bowl will have, for the first time, several cosmetic and health and beauty advertisers.
Mikayla Nogueira says there’s no predicting whether one of her daily makeup videos will go viral - unless it involves E.L.F. The brand that got its start hawking $1 eye shadows is so revered among the beauty influencer’s 15.2 million TikTok followers that they routinely steer conversations back to E.L.F. no matter the day’s topic. Her takes on such prestige brands as Patrick Ta or Dior are peppered with comments like “Watch E.L.F. dupe it,” or “I’ll wait for E.L.F.”Subscribe to The Post Most new