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Viral dupes make E L F the makeup brand of the moment

Mikayla Nogueira says there’s no predicting whether one of her daily makeup videos will go viral - unless it involves E.L.F. The brand that got its start hawking $1 eye shadows is so revered among the beauty influencer’s 15.2 million TikTok followers that they routinely steer conversations back to E.L.F. no matter the day’s topic. Her takes on such prestige brands as Patrick Ta or Dior are peppered with comments like “Watch E.L.F. dupe it,” or “I’ll wait for E.L.F.”Subscribe to The Post Most new

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How E L F cosmetics is winning customers with makeup dupes

How E L F cosmetics is winning customers with makeup dupes
washingtonpost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from washingtonpost.com Daily Mail and Mail on Sunday newspapers.

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Viral TikTok e l f Campaign Linked to Sex Cult NXIVM

Evan Horowitz and Geoffrey Goldberg, founders of Movers+Shakers, were allegedly part of NXIVM, but deny knowledge of wrongdoing or connection to it.

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e l f Cosmetics and Latin Music Sensation Manuel Turizo Celebrate Every Ojo, Labio and Cara with the release of Manuel Turizo s New Single & Music Video

e l f Cosmetics and Latin Music Sensation Manuel Turizo Celebrate Every Ojo, Labio and Cara with the release of Manuel Turizo s New Single & Music Video
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

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