Majority of Irish People Concerned About Transparency in Influencer Marketing
February 23, 2021
Around 51% of Irish people say they are concerned by a lack of transparency in influencer marketing, according to research carried out by Amarach for the Advertising Standards Authority for Ireland (ASAI).
The research also found that 59% consider influencers who do not seem authentic to be ‘annoying’ while 57% get ‘annoyed’ at seeing too much sponsored content in their posts.
The research looks at the growing influencer industry in Ireland and reveals the impact on consumer behaviour and attitudes. The survey results are based on the views of 1,224 participants across a broad demographic, interviewed online and representative of the adult population.