The new restrictions will come into effect on 1 December 2021 and will be incorporated into the Food and Non-Alcoholic Beverages Section of the ASAI Code.
The code covers commercial marketing communications and sales promotions in all media in Ireland including digital web, social, mobile, in-game ads, influencer marketing, print, outdoor, radio, TV, leaflets and brochures, cinema, and direct marketing.
The ASAI has said it will be working with media and advertisers to ensure the successful rollout of the rules.
Chief Executive of the ASAI Orla Twomey said: “The implementation of these new rules in the ASAI Code are a significant and positive change designed to help and protect the wellbeing of children as well limit the overall exposure of HFSS advertising to the general public.
New rules for junk food ads aimed to protect the wellbeing of children to take effect in December
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