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Rubio s Coastal Grill & Celebrity Chef Richard Blais Launch Adventure-inspired Street Tacos
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Rubio s Coastal Grill & Celebrity Chef Richard Blais Launch Adventure-inspired Street Tacos
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The Rubio’s brand is all about adventure. So says Rubio’s Coastal Grill co-founder Ralph Rubio , who first brought Baja-style fish tacos to the masses in San Diego in the early ‘80s.
Inspired by his spring break trips to Baja as a college student, Rubio wanted to share the culture and cuisine with his hometown of San Diego. He opened the first Rubio’s in Pacific Beach in 1983, and since then, he’s expanded his empire to include more than 200 locations offering the original award-winning fish taco.
“When you think about the brand, it started on the notion of adventure,” Rubio said. “My trips down to Baja, surf trips or just exploring the Sea of Cortez . we’ve always been based in adventure.”
Subway, Rubio s launching new seafood options
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Rubio s Coastal Grill and Subway are launching new seafood products this spring: Rubio’s Coastal Grill is debuting a new street taco featuring shrimp, while Subway is touting its new Tuna Melt.
Subway’s new Fresh Melts, which feature protein and triple cheese, include a Tuna Melt made from 100 percent wild-caught tuna with mayo, fresh onion, and provolone cheese.
The Fresh Melts, however, have faced controversy since they were introduced less than a week ago. Subway’s franchise association said they cannot recommend Fresh Melts, because they present a safety hazard, per Penn Live.