For some, she is a saviour. For others, pernicious. Yet 25 years after her first book was published, her tomes account for 25 per cent of the childcare market.
I wanted to interview Gina Ford, one of the most divisive figures in child rearing, 25 years on from the publication of her bestseller, The Contented Little Baby Book, to ask her how she galvanised an entire demographic of parents.