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Harlem Standard Releases Two New American Whiskeys
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Harlem Standard Launches Two New Whiskeys
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is the same thing harlem business owners have always done. back then businesses had no choice but to work together and to collaborate on different things, and that s exactly what we re doing now at harlem vintage. a highly educated and experienced businesswoman at heart, greenfield keeps an eye on the bottom line. success for me is a customer who says i love the wine, but i absolutely love the store and the service, and i want to keep coming back, and i want to tell my friends to come, and i want to tell my friends who live out of state to go on-line and buy wines from you guys. it really is for us success is measured by our customers. sometimes the idea for a small business evolves out of necessity. that was exactly the case for pharmacist kenneth graham. in 2007 we found out how his desire to help his sick daughter led to the development of a product that has helped thousands of families.
of wine country and candles. greenfield created not just the store, but a place to hang out. we ve got the space to do a listening party for a new r&b artist coming out with an album. we ve also for good or for bad we ve actually hosted a memorial service because we re redefining the concept of the wine store, the liquor store in an inner city neighborhood. we have the creativity and the latitude to do whatever we would like to do. for greenfield, opening a wine store was not the obvious choice. j.j. from harlem vintage. i just wanted to put in an order. after earning business degrees from wharton and kellogg, she became a successful trader at one of wall street s most prestigious investment banks. a big job with a big paycheck and a big future. when she told her family that she wanted to give it all up to open a wine store, they thought she was crazy. who do you think you are ha, ha, ha, bless your soul
the scene is familiar. wine lovers surrounded by bottles of pinots, rieslings and cabernets, sniffing and swirling, tasting the new arrivals at a high-end wine store. what may come as a surprise is the location. history in the making part two so crazy it s changing. you know, rapidly, actually. harlem vintage is located on the corner of 121st street and edward douglas boulevard. this was a vacant lot. where some saw nothing but empty cans and broken glass, j.j. greenfield saw a business opportunity. we saw the renovated brownstones and we knew that if these people are spending money on these new homes and these new groupstones, thaur going to want the services they re accustomed to. there are hundreds of wines. stone walls to evoke the feeling
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