It will include 100 days of 300 free pop-up performances across the state.
NY PopsUp hopes to help revive the arts due to the COVID-19 pandemic. They are free, not designed to be pre-scheduled and draw a crowd, because we actually don t want the crowd, Cuomo said.
However, everyone will get a chance to see the performances, as the events will then be shown online. Cities have taken a real blow during COVID, and the economy will not come back fast enough on its own - we must bring it back, Cuomo said. Creative synergies are vital for cities to survive, and our arts and cultural industries have been shut down all across the country, taking a terrible toll on workers and the economy. We want to be aggressive with reopening the State and getting our economy back on track, and NY PopsUp will be an important bridge to the broader reopening of our world-class performance venues and institutions. New York has been a leader throughout this entire pandemic, and we will lead once again
WYSIWYG
Governor Andrew M. Cuomo today announced the launch of NY PopsUp - an unprecedented and expansive festival featuring hundreds of pop-up performances, many of which are free of charge and all open to the public that will intersect with the daily lives of New Yorkers. This series of events, intended to revitalize the spirit and emotional well-being of New York citizens with the energy of live performance while jumpstarting New York s struggling live entertainment sector, is a private/public partnership overseen by producers Scott Rudin and Jane Rosenthal, in coordination with the New York State Council on the Arts and Empire State Development.
New York announced the launch of NY PopsUp, an arts festival featuring hundreds of free pop-up performances throughout the state, including New York City .