Synopsis
A 30-year-old brand manufactured by the little-known Apex Labs, Zincovit registered sales of Rs 50 crore during October, dethroning the largest-selling brand Human Mixtard (insulin) with sales of around Rs 47 crore.
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(This story originally appeared in on Dec 17, 2020)MUMBAI: Call it the Covid effect. Popular health supplement Zincovit, which provides essential vitamins and minerals, catapulted to the top spot in the domestic pharma retail market for the first time ever in October by becoming the largest-selling brand. Interestingly, this would also be the first instance of a multivitamin supplement overtaking sales of drugs for lifestyle ailments such as diabetes, including Human Mixtard (Novo Nordisk), Glycomet-GP (USV) and Lantus (Sanofi), which dominate the retail market.