NEW DELHI, Nov 5: To curb the menace of spurious medicines, the Government is finalising the process of mandating pharmaceutical companies to print bar code on the packages of 300 drug formulations so that information such as manufacturing licence and batch number can be accessed upon scanning. The amendments to Drugs and Cosmetic Rules, 1945 which, once approved, will come into force from May next year. “A sizable of the drugs mentioned in the list are mostly bought over the […]
It is commonly understood that every issue has two sides, and the truth lies somewhere in the middle. When it comes to healthcare, we typically hear one side of the narrative: branded generics are blamed for higher costs of medicines and unethical pharma practices.
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MUMBAI: Call it the Covid effect. Popular health supplement Zincovit, which provides essential vitamins and minerals, catapulted to the top spot in the domestic pharma retail market for the first time ever in October by becoming the largest-selling brand. Interestingly, this would also be the first instance of a multivitamin supplement overtaking sales of drugs for lifestyle ailments such as diabetes, including Human Mixtard (Novo Nordisk), Glycomet-GP (USV) and Lantus (Sanofi), which dominate the retail market.
A 30-year-old brand manufactured by the little known Apex Labs, Zincovit registered sales of Rs 50 crore during October, dethroning the largest-selling brand Human Mixtard (insulin) with sales of around Rs 47 crore. A multivitamin supplement topping retail sales assumes significance as it comes alongside an increase in month-on-month sales of Human Mixtard (see graphic), prompted by a strong need to prop one’s immunity amid a raging pandemic, indus
Synopsis
A 30-year-old brand manufactured by the little-known Apex Labs, Zincovit registered sales of Rs 50 crore during October, dethroning the largest-selling brand Human Mixtard (insulin) with sales of around Rs 47 crore.
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(This story originally appeared in on Dec 17, 2020)MUMBAI: Call it the Covid effect. Popular health supplement Zincovit, which provides essential vitamins and minerals, catapulted to the top spot in the domestic pharma retail market for the first time ever in October by becoming the largest-selling brand. Interestingly, this would also be the first instance of a multivitamin supplement overtaking sales of drugs for lifestyle ailments such as diabetes, including Human Mixtard (Novo Nordisk), Glycomet-GP (USV) and Lantus (Sanofi), which dominate the retail market.