Mumbai: Mirum, a Wunderman Thompson company and a part of the WPP Group, has announced a strategic partnership with Resulticks, an audience engagement platform. "We are happy to partner with Mirum, one of the leading digital and martech solutions agencies," stated Resulticks CEO and CTO Mani Gopalaratnam. "Resulticks is a comprehensive, data-driven, and omnichannel marketing
Mumbai: Digital solutions agency and a part of the WPP Group, Mirum India has won the marketing automation mandate for homegrown jewellery brand – G R Thanga Maligai, popularly known as GRT Jewellers. In recent years, GRT Jewellers' growing customer base and expansion of their retail outlets have made it crucial for the brand to choose a technology platform that can add value
50% MarTech users say creativity is driving their marketing strategy adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
An Era Of Digital Marketers
Hareesh Tibrewala, Joint CEO, Mirum India
His sphere of expertise revolve around business, specializing in sales, marketing, HR, finance and operations, and he is an excellent speaker, who has also been recognized as Digital Marketer of Marketeer of the Year by World Brand Congress.
We live in an era of ever evolving digital technology, and so does our customer. With the advent of multiple screens, the attention span of the customer is reducing every passing day. Add the hyper-competitive market to this scenario and you have a major marketing challenge at hand. It is imperative to get up close and personal with the customer and make the most of opportunities to communicate with them via things that are relevant.