Mumbai: Salesforce India organized the first edition of the Great India Sales & Marketing Summit on 24 May 2024. This virtual gathering empowered attendees with invaluable insights into cutting-edge technologies such as AI and their profound impact on sales and marketing functions. Event saw over 10,000 participants. The event highlighted the importance of digital transformation and the role of AI in achieving organizational success and customer-centricity.
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"As customer expectations continue to increase, the benefits of AI are clear increased productivity, cost reduction and improved customer experiences," said Arun Kumar Parmeswaran, MD - Sales, Salesforce India.