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Is it time for publishers to reassess their adtech stack? | Analysis

Publishers are struggling to assess the value of multiple vendor relationships while streamlining their tech stack. Campaign asks experts in the region for suggestions on what publishers should do.

Value over vanity: Why long-term measurability is the key to effective marketing | Analysis

With marketing budgets increasingly constrained and a need for greater efficiency, there's a palpable shift from vanity metrics to more concrete measures such as sales, market share, and in-store traffic. Campaign explores.

Is decarbonised media a reality or a pipe dream? – experts from PubMatic, SeenThis, Tribaldata and The Responsible Marketing Agency discuss

Four experts explore how organisations can incorporate sustainability into their advertising strategies to improve their bottom lines and change society for the better

UK winners of Campaign 40 Over 40 revealed

UK winners of Campaign 40 Over 40 revealed
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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