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Open X Opens Up On Coca-Cola Partnership, Which Is Fizzing Away Nicely After 2 Years

The Drum sits down with the leadership ranks of the WPP integrated agency team that was put together in 2021 for the drink giant.

Krung thep mahanakhonUnited kingdomAndrew kellerJulianna richterLaurent ezekielGigi hadidJames quinceyChris binnsCola companyMedia agency briefingCoca cola companyConversation spaghettiCoca colaGency modelsRand strategy

WPP Open X Opens Up On Coca-Cola Partnership, Which Is Fizzing Away Nicely After 2 Years

The Drum sits down with the leadership ranks of the WPP integrated agency team that was put together in 2021 for the drink giant.

Krung thep mahanakhonUnited kingdomAndrew kellerJulianna richterChris binnsJames quinceyGigi hadidLaurent ezekielCola companyMedia agency briefingCoca cola companyConversation spaghettiCoca colaGency modelsRand strategy

Forrester - Ditch The Pitch and stop a vicious race to the bottom

Marketers are indirectly funding pitches.

Nadine shaabanaLaurent ezekielForrester buyer journeyMad menMat baxterDitch the pitchBuyer journey survey

Coca-Cola-focused WPP Open X names Andrew Keller global chief creative officer | Advertising

Keller has worked at Meta for the last seven years and at CP+B.

United statesRob reillyLaurent ezekielAndrew kellerAmerican expressCola companyBurger kingCoca cola companyBuyblack fridayGood ideas deserveOpen x

Coca-Cola-focused WPP Open X names Andrew Keller global chief creative officer

Coca-Cola-focused WPP Open X names Andrew Keller global chief creative officer. From PR Week

United statesRob reillyLaurent ezekielAndrew kellerAmerican expressCola companyBurger kingCoca cola companyBuyblack fridayGood ideas deserve

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