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App tracking, a lucrative business misunderstood by many phone users – dpa international

It’s a multibillion dollar piggy bank for Big Tech, but app tracking remains something of a mystery to many mobile phone users. According to new research, people commonly think such tracking is needed for an app to work effectively. However the real aim is to gather information on the phone user for targeted advertisements to appear on-screen. Around 43% of phone users in a survey conducted by the University of Bath in the UK "were confused or unclear about what app tracking means," with some thinking allowing it means getting "a better user experience." A quarter of respondents mistakenly believed the tracking is needed to allow the location of the device to be shared with a vendor, making it therefore necessary for conveniences such as app-based food delivery or collection services.

City ofUnited kingdomDavid ellisIsimon roughneenHannah huttonTwitterfollow arevicoUniversity of bath school managementUniversity of bathThree bridgesBig techBusiness amp economicsDpa international

Research shows mobile phone users do not understand what data they might be sharing: Language used for app tracking privacy settings causes consumer confusion

Research shows mobile phone users do not understand what data they might be sharing: Language used for app tracking privacy settings causes consumer confusion
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Hannah huttonDavid ellisUniversity of bath school managementAsk app notApp tracking transparencyExploring user motivations behindTracking transparency decisionsHuman factorsComputing systemsBehavioural science

Research shows mobile phone users do not unde

Privacy and security features that aim to give consumers more control over the sharing of their data by smartphone apps are widely misunderstood, shows new research from the University of Bath’s School of Management.

David ellisHannah huttonSchool of managementUniversity of bathUniversity of bath school managementMethod of researchAsk app notApp tracking transparencyExploring user motivations behindTracking transparency decisionsHuman factorsComputing systemsBehavioural scienceUser motivations behind

People Moves: BMS Re Promotes Wheeler to President; Arch Names Heads of Onshore, Offshore Energy; SiriusPoint Appoints Former Hiscox CEO Masojada to Board

This edition of International People Moves details appointments at BMS Re, Arch Insurance International, and SiriusPoint. A summary of these new hires

City ofUnited kingdomCity of londonTower hamletsHannah huttonJake gibbsMichael poulteneySharon ludlowAndrew wheelerGretchena hayesPete chandlerBronek masojadaLloyd tercentenary research foundationHiscox groupMckinsey coUniversity of oxford