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Research shows mobile phone users do not understand what data they might be sharing: Language used for app tracking privacy settings causes consumer confusion

Research shows mobile phone users do not understand what data they might be sharing: Language used for app tracking privacy settings causes consumer confusion
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Hannah huttonDavid ellisUniversity of bath school managementAsk app notApp tracking transparencyExploring user motivations behindTracking transparency decisionsHuman factorsComputing systemsBehavioural science

Research shows mobile phone users do not unde

Privacy and security features that aim to give consumers more control over the sharing of their data by smartphone apps are widely misunderstood, shows new research from the University of Bath’s School of Management.

David ellisHannah huttonSchool of managementUniversity of bathUniversity of bath school managementMethod of researchAsk app notApp tracking transparencyExploring user motivations behindTracking transparency decisionsHuman factorsComputing systemsBehavioural scienceUser motivations behind