/PRNewswire/ Accor proudly introduces one of its most diverse annual line-ups of new hotel openings to date. Across all segments and categories, Accor is.
Article - Accor Previews New Hotel Openings in 2024 - Accor introduces one of its most diverse annual line-ups of new hotel openings to date. Across all segments and categories, Accor is opening the doors across its spectrum of 40+ hospitality brands around the world. The following is a glimpse into what Accor has in store for 2024.
Accor has teamed up with Mardi Holding, a Georgian development company, to introduce the Handwritten Collection brand in the South Caucasus along the Black Sea coast by 2026.
Article - Handwritten Collection to Open Hotel on the Black Sea Coast in Batumi, Georgia in 2026 - Handwritten Collection in Batumi will occupy a new building on a territory of 80,000 square meters and offer 197 rooms, including suites. Its infrastructure will feature a modern fitness center, a gastronomic restaurant and meeting facilities.
‘Another day, another brand’ could well be the catchphrase of our sector, but as with everything in this industry we call home-from-home, it’s never as simple as that. The past couple of decades have seen a rapid evolution away from the owner/operator model, which has kept the sector ticking along for thousands of years, and we’d all be forgiven for feeling dizzy from the shift.