The Smokin’ This and That BBQ owner in Kentucky considered not selling Bud Light due to the controversy. He recently found customers verbally harassing others over drinking Bud Light after transgender activist and influencer Dylan Mulvaney began promoting the brand.
The controversy over Bud Light’s partnership with transgender influencer Dylan Mulvaney looks like it has staying power raising the risk that boycotts will further cripple sales of the nation's biggest beer brand, according to industry experts.