The controversy over Bud Light’s partnership with transgender influencer Dylan Mulvaney looks like it has staying power raising the risk that boycotts will further cripple sales of the nation's biggest beer brand, according to industry experts.
On-premise sales over Labor Day weekend received “an uplift in velocity” on Sunday (+16%) and Monday (+54%) compared to the previous week, NielsenIQ’s on-premise tracking arm, CGA, reported today.
Last Call: Labor Day Weekend Velocity Gets a Bump; Ska to Distribute WeldWerks; Black Project Closes brewbound.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brewbound.com Daily Mail and Mail on Sunday newspapers.