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The Drum’s team in the south of France quiz top marketers and agency leaders on the week’s hot topics. Today, we explore whether brands should continue talking up their sustainability efforts at Cannes Lions.
As the 2022 Cannes Lions International Festival of Creativity kicked off, an uninvited, award-winning former marketer bounded onto the stage. The goal of…
Climate protesters were the talking point of Cannes Lions 2022, invading beaches, press conferences and Palais keynotes to incite change in the industry. Should delegates expect the same this year?