The party is over, but the hangover is just getting started. As the industry, and The Drum’s team of editorial inquisitors, return home from Cannes Lions, we ask one last big question: how are ad bosses really feeling about marketing budgets?
The Drum’s team in the south of France quiz top marketers and agency leaders on the week’s hot topics. Today, we explore whether brands should continue talking up their sustainability efforts at Cannes Lions.