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A $1 billion bite: When it comes to crunch desi snack packs are King for Haldiram s, ET Retail

Haldirams: In the year ended March 2023, Haldiram s snacks sales hit ₹9,215 crore ($1.1 billion), a 19% increase from a year ago, according to Nielsen data cited by industry officials. In comparison, PepsiCo s snack sales were ₹6,430 crore ($773 million) while Gujarat-based Balaji Wafers took in ₹5,296 crore ($637 million).

Desi Snack Packs are a $1b Bite for Haldiram s - The Economic Times

​Traditional sweets and snacks brand Haldirams earned over a billion dollars from packaged snacks during FY23, as Indians prefer to munch more desi snacks instead of Western ones such as chips.

haldirams: A $1 billion bite: When it comes to crunch desi snack packs are King for Haldiram s

In the year ended March 2023, Haldiram s snacks sales hit ₹9,215 crore ($1.1 billion), a 19% increase from a year ago, according to Nielsen data cited by industry officials. In comparison, PepsiCo s snack sales were ₹6,430 crore ($773 million) while Gujarat-based Balaji Wafers took in ₹5,296 crore ($637 million).

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