Haldirams: In the year ended March 2023, Haldiram's snacks sales hit ₹9,215 crore ($1.1 billion), a 19% increase from a year ago, according to Nielsen data cited by industry officials. In comparison, PepsiCo's snack sales were ₹6,430 crore ($773 million) while Gujarat-based Balaji Wafers took in ₹5,296 crore ($637 million).