PHOTO:
Marten Newhall
Thirty-nine percent of companies are still in the process of digital transformation, according to User Testing s 2021 CX Industry Report.
While some companies, like Starbucks, have already met with success with their digital transformations, they are the exception to the rule. Most other companies are still just getting off the ground with their efforts and may not know where customer experience fits in these broader initiatives. For those companies, consultants and marketers offer the following advice.
Start With Enterprise Strategy
The single most important element of successful transformation is a coherent and well-defined enterprise strategy â not a specific customer experience or digital strategy, said Iliya Rybchin, partner with Elixirr.
Updated 1/15/2021 2:49 PM
Start 2021 off by honoring and celebrating the life and accomplishments of the Rev. Dr. Martin Luther King, Jr. with College of Lake County (CLC). Three different events on three different days offer three different ways to take part in the holiday. The legacy and work of Dr. Martin Luther King, Jr. serves as a beacon to CLC today as we ensure equitable outcomes for students and the diverse communities of Lake County, said CLC President Dr. Lori Suddick. Information on each event is below.
Realizing Dr. King s Dream through Good Trouble and Nonviolence
Cost: Free
Taking place via Zoom webinar, this panel discussion is hosted by United Peace Coalition. CLC s Center for Nonviolence is a member of the coalition. Among the speakers are U.S. Representative Lauren Underwood, community activist Henry Cervantes of The Peace Exchange, author Thomas Armstrong, area law enforcement and youth leaders. The mission of the coalition is to promote a society
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