In this week’s episode of the Hotel Moment podcast, Karen Stephens, Revinate CRO, and Jason Pirock, Corporate Director of Marketing at Springboard Hospitality, take a look at website optimization and how to create a website that engages prospective guests, captures abandoned guests, and most importantly, drives conversions. The two also discuss how branding sets the tone for the guest experience and why content marketing is important.
The Broadmoor is a legendary 700-room, Forbes Five-Star and AAA Five-Diamond resort in Colorado Springs with impeccable service and distinctive amenities. Here, the spirit of the West inspires the adventurer within, providing endless opportunities to explore the picturesque mountains, streams, and canyons.
Right now, there is a guest imagining their future stay at your hotel. They’ve scrolled your socials, browsed your website, and checked reviews. But when they are ready to pull the trigger, will they use an OTA or your booking engine?
On April 26th, 2021 the Apple iOS 14.5 update rocked the marketing world by letting users opt out of sharing their data with Facebook and other third parties. Following suit, major browsers Apple, Mozilla, and Google are also phasing out support for third-party tracking cookies.
Imagine this it’s the height of the holiday season, and your hotel is fully booked. You have limited staff, but you’re not worried. Why? Because your text messaging app helps guests easily communicate their needs and an AI assistant automatically provides accurate answers. How much simpler would that make your daily operations?