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Inside the Gucci x The North Face Sydney pop-up
By Imogen Bailey | 20 January 2021
To celebrate the launch of the Gucci x The North Face collaboration, Gucci opened two pop-ups in Sydney and Melbourne.
The pop-ups, known as Gucci Pins , showcase the collection in an immersive environment, which reflects Gucci creative director Alessandro Michele’s unconventional approach to luxury fashion.
Gucci x The North Face Pin in Sydney. The North Face x Gucci pins were shaped observing the outdoor, where the encounter of different materials generates geodesic and curvilinear structures, that recall concepts related to the temporariness of landscapes, travels and explorations, Gucci said of the Pins.
Gucci opts for pop-up strategy to launch The North Face collaboration
By Imogen Bailey | 13 January 2021
Gucci has unveiled its newest pop-up locations at Sydney and Melbourne in celebration of its new collaboration with The North Face.
The pop-ups, known as Gucci Pins, showcase the new products in an immersive environment, inviting customers to explore the collections through entertainment, interactive and audio visual experiences.
The Sydney and Melbourne Pins are also complemented by a virtual Gucci PokéStop inside of the Pokémon Go AR game.
Bringing the physical and digital worlds together, players who visit the Gucci PokéStops (which include the physical locations of Gucci Pins, ArtWalls, and selected Gucci stores) will have access to three digitally wearable items from the collection.
Florentine label Gucci and American outdoors expert unveil an intrepid collection, featuring logo emblazoned puffer jackets, available to purchase at Selfridges Corner Shop in London