The OTAs have been trying to enter the leisure group booking market for decades now. Traditionally, hoteliers have been reluctant to allow the OTAs to enter the lucrative group market, limiting their OTA exposure to the transient leisure and unmanaged business market.
Accor and Groups360 announced the international launch of GroupSync, Groups360’s cloud-based technology solution for meetings and events, to provide instant online booking for groups, a simplified RFP process, and housing solutions across Accor’s global portfolio.
Groups360 and Hilton (NYSE: HLT) today announced the launch of GroupSync Engage, the hospitality industry’s first integrated direct booking solution for .