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Indian advertising agencies put their best foot forward for Cannes Lions 2022

DTC in India: Of woke consumers and eager brands

The future looks bright for the direct-to-consumer or DTC model in India as savvy consumers flock online to have their need gaps addressed by enthusiastic brands. In this Spotlight India series, WARC India Editor Biprorshee Das looks at how DTC brands are changing the way shopping is taking place across the subcontinent.

Raymond unveils new campaign for its wedding collection

Mumbai: As the wedding season begins, Raymond has launched its latest ad titled 'Think Weddings, Think Raymond.' The campaign showcases the brand's wedding collection, for the groom as well as friends and families involved. The storyline focuses on a minor faux pas among friends against the backdrop of a wedding. As is the case in most weddings, this odd moment becomes the

Cholamandalam MS talks about simplicity of buying and renewal of motor insurance in its campaign

Cholamandalam MS talks about simplicity of buying and renewal of motor insurance in its campaign
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