Hyatt checks in Ogilvy as lead agency for guest loyalty programme Details 05 May 2021
Hyatt has appointed Ogilvy as its lead agency for its guest loyalty programme, World of Hyatt. Ogilvy will support the development and expression of World of Hyatt’s member communications, promotions, and programme enhancements.
Ogilvy brings its capabilities across customer insights, commerce, digital product innovation, customer engagement and acquisition, CRM and loyalty under an end-to-end offering, focusing on World of Hyatt market priorities and ambition to accelerate growth, while delivering value and speed at scale. Among the list of participating locations under World of Hyatt include Park Hyatt, Miraval, Grand Hyatt, Alila, Andaz, The Unbound Collection by Hyatt, and Destination by Hyatt.
linkedin Ogilvy has been selected as the global creative agency for Hyatt’s guest loyalty program, World of Hyatt. Ogilvy will lead creative, experience and strategy for World of Hyatt’s member communications, promotions and enhancements. The agency declined to name the size of the account. The opportunity came through a former Ogilvy client, said president of Ogilvy Experience in North America Rajesh Midha. The account was previously held by Forsman and Bodenfors, which World of Hyatt ended its partnership with at the end of April, a Forsman and Bodenfors spokesperson confirmed. The account will be led by the Ogilvy Experience team in New York, which it has invested in over the past year as consumers form new habits thanks to the pandemic. Ogilvy hired Steve Soechtig to lead its experience practice in January.