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Embracing AI-generated content, BlueFocus will replace human copywriters and creatives

Embracing AI-generated content, BlueFocus will replace human copywriters and creatives. From PR Week

Greg paullGary vaynerchukRollen gomesJohn wrenRaymond chinPete linOmnicom groupCampaign asia pacificLeading chineseBluefocus mediaMicrosoft advertisingAre socialAre social north asiaStable diffusionLunar new year

Embracing AI-generated content, BlueFocus will replace human copywriters and creatives | Advertising

Top Chinese marketing agency BlueFocus's share price spiked on the news, adding concerns about job cuts and AI-related unemployment in the marcomms community.

John wrenGary vaynerchukGreg paullRollen gomesRaymond chinCampaign asia pacificOmnicom groupLeading chineseBluefocus mediaMicrosoft advertisingAre socialStable diffusionLunar new yearBlue focus

IPG, WPP, Havas, S4 Capital, Publicis Put Plans on Ice

Despite a full pitch pipeline, the amount of money up for agencies’ grabs is 21% lower globally than a year ago.

Yannick bollorHiroshi igarashiMartin sorrellArthur sadounMark pennGreg paullPhilippe krakowskyBrian dolanMark readJohn wrenHavas groupStagwell groupPublicis groupe

Global forecast: The impact of the energy crisis on adland

Global forecast: The impact of the energy crisis on adland

New yorkUnited statesUnited kingdomSimon tuckerAlison weissbrotShufen gohGreg paullSimon webbAlex chanMark readCharlie ebdyBluegreen energyOctopus energyBritish gasInternational energy agencyRenewable energy certificate

Keurig Dr Pepper Demands 360-Day Payment Terms in RFP

Agencies’ sole alternative is financing at their own cost through a third-party.

Green mountainGreg paullDeutsch los angelesVicki draughnTom denfordMarla kaplowitzScott knoxInstitute of canadian agenciesApr councilHavas media groupKrispy kremeDr pepperKeurig dr pepperCanadian agenciesCanada dryOriginal donut shop

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